Albert N. Greco

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  • Scholarly Publishing in the Humanities, 2000-2024: Marketing and Communications Challenges and Opportunities by Greco, Albert N.
    Albert N. Greco

    Scholarly Publishing in the Humanities, 2000-2024: Marketing and Communications Challenges and Opportunities

    This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major...
    $44.99
    $44.99
    $44.99
  • The Book Publishing Industry by Greco, Albert N.
    Albert N. Greco

    The Book Publishing Industry

    The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes...
    $79.95
    $79.95
    $79.95
  • The Business of Scholarly Publishing: Managing in Turbulent Times by Greco, Albert N.
    Albert N. Greco

    The Business of Scholarly Publishing: Managing in Turbulent Times

    The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the publishing and...
    $44.99
    $44.99
    $44.99
  • The Culture and Commerce of Publishing in the 21st Century by Greco, Albert N.
    Albert N. Greco

    The Culture and Commerce of Publishing in the 21st Century

    Is publishing a cultural or commercial endeavor? Drawing on extensive data sets and applying the theoretical tools of both sociology and economics, The Culture and Commerce of Publishing in the 21st Century is the definitive social and economic analysis of the current state and...
    $80.00
    $80.00
    $80.00
  • The Economics of the Publishing and Information Industries: The Search for Yield in a Disintermediated World by Greco, Albert N.
    Albert N. Greco

    The Economics of the Publishing and Information Industries: The Search for Yield in a Disintermediated World

    Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street's financial service companies and the publishing...
    $74.95
    $74.95
    $74.95
  • The Growth of the Scholarly Publishing Industry in the U.S.: A Business History of a Changing Marketplace, 1939-1946 by Greco, Albert N.
    Albert N. Greco

    The Growth of the Scholarly Publishing Industry in the U.S.: A Business History of a Changing Marketplace, 1939-1946

    This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned...
    $59.99
    $59.99
    $59.99

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