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Vendor: Don Schultz
IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and...- $65.00
$65.00- $65.00
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