Matthew W. Ragas

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business...

Business fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of the business...

Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.Author: Matthew W. RagasISBN-10: 1787145042ISBN-13: 9781787145047Publisher: Emerald Publishing LimitedLanguage: EnglishPublished: 11/14/2017Pages: 320Format: HardcoverWeight: 0.88lbsSize: 9.10h...

Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.Author: Matthew W. RagasISBN-10: 178743821XISBN-13: 9781787438217Publisher: Emerald Publishing LimitedLanguage: EnglishPublished: 11/14/2017Pages: 320Format: PaperbackWeight: 0.97lbsSize: 8.90h...