Philip M. Napoli

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  • Audience Economics: Media Institutions and the Audience Marketplace by Napoli, Philip M.
    Philip M. Napoli

    Audience Economics: Media Institutions and the Audience Marketplace

    Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to...
    $36.00
    $36.00
    $36.00
  • Audience Evolution: New Technologies and the Transformation of Media Audiences by Napoli, Philip M.
    Philip M. Napoli

    Audience Evolution: New Technologies and the Transformation of Media Audiences

    Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning...
    $34.00
    $34.00
    $34.00
  • Social Media and the Public Interest: Media Regulation in the Disinformation Age by Napoli, Philip M.
    Philip M. Napoli

    Social Media and the Public Interest: Media Regulation in the Disinformation Age

    Facebook, a platform created by undergraduates in a Harvard dorm room, has transformed the ways millions of people consume news, understand the world, and participate in the political process. Despite taking on many of journalism's traditional roles, Facebook and other platforms, such as Twitter...
    $35.00
    $35.00
    $35.00

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