Richard Bagozzi

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  • The Social Psychology of Consumer Behaviour by Bagozzi, Richard
    Richard Bagozzi

    The Social Psychology of Consumer Behaviour

    How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? "The Social Psychology of Consumer Behaviour" illuminates an area of intense academic and wider interest, bringing...
    $41.99
    $41.99
    $41.99

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