{"product_id":"10-steps-to-writing-a-david-murray-9781463742775","title":"10 Steps to Writing a Vital Speech: The Definitive Guide to Professional Speechwriting","description":"\u003cp\u003eThe boss asks, \"Can you write a speech?\" She wants you to say yes. You want to say yes. But the truth is, you're not sure.\u003c\/p\u003e \u003cbr\u003e \u003cp\u003eThat's when you turn to \u003ci\u003e10 Steps to Vital Speechwriting\u003c\/i\u003e, the pithy, wise, realistic and readable guide to speechwriting. It's written by speechwriting guru Fletcher Dean, and published by the prestigious monthly magazine \u003ci\u003eVital Speeches of the Day\u003c\/i\u003e. \u003c\/p\u003e \u003cbr\u003e \u003cp\u003e10 Steps to Vital Speechwriting is a brisk guide through the skills that make speechwriting such a valued and lucrative communication specialty. It teaches readers how to analyze audiences, target them with your message, interview the speaker and research the speech, form your material into a compelling story, give it structure, write it with style, create visual aids and coach your speaker through the delivery process.\u003c\/p\u003e \u003cbr\u003e \u003cp\u003eThis manual contains insider tips, checklists and counterintuitive but important truths. And every lesson in this book is illuminated by an inspiring and helpful example from speeches by presidents and prime ministers, CEOs and military generals, political provocateurs and church leaders.\u003c\/p\u003e \u003cbr\u003e \u003cp\u003eReaders of this manual will not only be able to respond to their worried boss in the affirmative, they'll be raring to go.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Murray, Fletcher Dean\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1463742770\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781463742775\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.52w x 0.25d","brand":"David Murray","offers":[{"title":"Paperback","offer_id":43985628365055,"sku":"9781463742775","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e923ad8e-802e-4341-b903-50e75a39e821.jpg?v=1683278634","url":"https:\/\/www.whiterainbookhouse.com\/products\/10-steps-to-writing-a-david-murray-9781463742775","provider":"WR Book House","version":"1.0","type":"link"}