{"product_id":"10-stupid-mistakes-founders-make-jason-reed-9798272456557","title":"10 Stupid Mistakes Founders Make: Why 90% of Startups Fail in the First Year","description":"Every founder starts with passion but passion without direction burns out fast. In \u003cb\u003e10 Stupid Mistakes Founders Make: Why 90% of Startups Fail in the First Year\u003c\/b\u003e, Jason Reed, a seasoned startup coach who has worked with hundreds of entrepreneurs, reveals the most common mistakes that sink young companies and how to avoid them before they sabotage your dream. \u003cp\u003e\u003c\/p\u003eDrawing from two decades of startup mentoring, real founder stories, and practical frameworks, Jason exposes the blind spots founders ignore until it's too late: poor cash planning, weak hiring, lack of focus, chaotic scaling, and the silent killers of ego and burnout. This book is not theory it's a field guide for real founders fighting real startup battles. \u003cp\u003e\u003c\/p\u003eYou'll discover: \u003cp\u003e\u003c\/p\u003eHow to fix your cash flow before it kills your runway and how to tell when optimism is lying to you. \u003cp\u003e\u003c\/p\u003eWhy building before validating is the most expensive form of self-deception and how to replace guesswork with data. \u003cp\u003e\u003c\/p\u003eThe truth about hiring why the wrong person costs more than no person at all, and how to find real \"culture fit.\" \u003cp\u003e\u003c\/p\u003eHow to focus your business using The Focus Funnel the method that keeps startups from spreading too thin. \u003cp\u003e\u003c\/p\u003eWhy scaling too fast breaks more companies than failure ever will and how to prepare your systems before your growth curve explodes. \u003cp\u003e\u003c\/p\u003eSimple ways to understand your numbers even if you hate accounting with The 4-Dashboard Rule. \u003cp\u003e\u003c\/p\u003eThe \"Founder Trap\" how ego, comparison, and exhaustion silently kill good leaders, and how to rebuild clarity, calm, and balance. \u003cp\u003e\u003c\/p\u003eEach chapter ends with Founder Action Checklists reflection tools that turn ideas into next steps. These are not motivational quotes. They're practical, founder-tested steps designed to help you think, act, and build smarter every day. \u003cp\u003e\u003c\/p\u003eYou don't need an MBA to succeed. You need clarity, discipline, and the humility to learn before you lose. This book gives you a mirror not a manual to see your startup for what it truly is and to fix what's breaking before it breaks you. \u003cp\u003e\u003c\/p\u003eWhether you're building your first startup or scaling your fifth, this book will teach you how to: \u003cp\u003e\u003c\/p\u003eBuild a company that grows on purpose, not by accident. \u003cp\u003e\u003c\/p\u003eRecognize burnout before it destroys your momentum. \u003cp\u003e\u003c\/p\u003eCreate financial systems that give you control and peace of mind. \u003cp\u003e\u003c\/p\u003eDesign a culture that thrives even when you're not in the room. \u003cp\u003e\u003c\/p\u003eTurn every failure into a feedback loop for growth. \u003cp\u003e\u003c\/p\u003eIf you've ever thought, \"I wish someone warned me before I made that mistake,\" this book is that warning. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWho this book is for: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eFounders, startup CEOs, and entrepreneurs who want to avoid the mistakes others have already paid for.\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003eBusiness owners tired of trial and error who want a repeatable process for clarity and growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003eCoaches, consultants, and startup mentors looking for a structured framework to guide their clients.\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003eAnyone dreaming of launching a business but afraid of failing before they start.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003e10 Stupid Mistakes Founders Make\u003c\/b\u003e is the startup survival guide every entrepreneur wishes they had before their first investor meeting, first hire, or first sleepless night wondering how to keep the lights on. \u003cp\u003e\u003c\/p\u003eIf you're ready to build a business that lasts not just launches then this is your roadmap to a smarter, stronger, and more sustainable startup journey.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jason Reed\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798272456557\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.58d","brand":"Jason Reed","offers":[{"title":"Paperback","offer_id":48997224513791,"sku":"9798272456557","price":16.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/10-stupid-mistakes-founders-make-jason-reed-9798272456557","provider":"WR Book House","version":"1.0","type":"link"}