{"product_id":"100-ideas-that-changed-advertising-simon-veksner-9781780672342","title":"100 Ideas That Changed Advertising","description":"A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry. \u003cp\u003e\u003c\/p\u003eArranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. \u003cp\u003e\u003c\/p\u003eIllustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Simon Veksner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1780672349\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781780672342\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Laurence King\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.50h x 8.40w x 0.60d","brand":"Simon Veksner","offers":[{"title":"Paperback","offer_id":43995154055423,"sku":"9781780672342","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b2a9d389-46c8-42b0-bcf8-8b84ab35732f.jpg?v=1683334148","url":"https:\/\/www.whiterainbookhouse.com\/products\/100-ideas-that-changed-advertising-simon-veksner-9781780672342","provider":"WR Book House","version":"1.0","type":"link"}