{"product_id":"100-practical-ways-to-improve-martin-newman-9781398693531","title":"100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World","description":"\u003cb\u003eFINALIST\u003c\/b\u003e\u003cb\u003e: \u003c\/b\u003eBusiness Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. \u003cb\u003e\u003ci\u003e100 Practical Ways to Improve Customer Experience\u003c\/i\u003e\u003c\/b\u003e walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business. A unique blend of strategy and best practice, \u003cb\u003e\u003ci\u003e100 Practical Ways to Improve Customer Experience\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003ehas a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimize mobile apps.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Newman,Malcolm McDonald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398693537\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398693531\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.94d","brand":"Martin Newman","offers":[{"title":"Hardcover","offer_id":48442221953279,"sku":"9781398693531","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0dbe513b-9590-491a-8c4d-f7e83869a7ef.jpg?v=1777195925","url":"https:\/\/www.whiterainbookhouse.com\/products\/100-practical-ways-to-improve-martin-newman-9781398693531","provider":"WR Book House","version":"1.0","type":"link"}