{"product_id":"101-retail-touchpoints-brainstorming-guide-lizanne-aponte-hudo-9798670106719","title":"101 Retail Touchpoints Brainstorming Guide (Revised Edition ): Advertising \u0026 shopper marketing quick reference to reach customers in-store \u0026 increase","description":"\u003cp\u003e\u003cstrong\u003e101 Retail Touchpoints Brainstorming Guide \u003cem\u003eRevised Edition\u003c\/em\u003e\u003c\/strong\u003e takes you on a virtual tour through almost every possible contact point to engage consumers inside a physical retail environment, starting at the streets connecting to the parking entrance all the way to the cash register.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe original version of this book was published as an eBook in January 2014 and is still sought-after by store owners, marketing professionals and college students.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis \u003cstrong\u003e\u003cem\u003eRevised Edition\u003c\/em\u003e\u003c\/strong\u003e includes an updated and expanded content on how to use this book to create your unique in-store brand experience. Also, there is a \u003cstrong\u003enew \u003c\/strong\u003esection looking into in-store retail touchpoints in today's digital world.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAs a concise and easy step-by-step guide, it will help you: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003enarrow your objectives\u003c\/li\u003e\n\u003cli\u003eidentify your audience\u003c\/li\u003e\n\u003cli\u003echoose your touchpoints so you can plan your in-store communications faster\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eAs a resource, it's much more than a list of contact points. It is a tool to help you fast track your search of visual references and suppliers to bring your in-store communications ideas to life.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOrder now and get ready to embark on the journey of your consumer purchase path with a current, straight-to-the-point framework and an easy to follow step by step approach. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lizanne Aponte-Hudo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 867010671X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798670106719\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/28\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 76\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.16d","brand":"Lizanne Aponte-Hudo","offers":[{"title":"Paperback","offer_id":44126909530367,"sku":"9798670106719","price":8.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_00654456-1b29-4886-8201-c5ea91d8d5df.jpg?v=1687450818","url":"https:\/\/www.whiterainbookhouse.com\/products\/101-retail-touchpoints-brainstorming-guide-lizanne-aponte-hudo-9798670106719","provider":"WR Book House","version":"1.0","type":"link"}