{"product_id":"101-things-i-learnedr-in-tracy-arrington-9780451496713","title":"101 Things I Learned(r) in Advertising School","description":"\u003cb\u003eProviding unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. \u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? \u003cp\u003e\u003c\/p\u003e Written by an experienced advertising executive and instructor, \u003ci\u003e101 Things I Learned(R) in Advertising School\u003c\/i\u003e is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tracy Arrington, Matthew Frederick\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 045149671X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780451496713\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crown Publishing Group (NY)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/03\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 5.10h x 7.10w x 1.00d","brand":"Tracy Arrington","offers":[{"title":"Hardcover","offer_id":44049364549887,"sku":"9780451496713","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bccdb60c-4d8b-4a1e-914f-1a9d412d8c76.jpg?v=1685001161","url":"https:\/\/www.whiterainbookhouse.com\/products\/101-things-i-learnedr-in-tracy-arrington-9780451496713","provider":"WR Book House","version":"1.0","type":"link"}