{"product_id":"130-automotive-industry-secrets-dealers-craig-giordano-9798349663659","title":"130 Automotive Industry Secrets \"Dealers never wanted you to know\"","description":"\u003cp\u003e\u003cstrong\u003e130 Automotive Industry Secrets\u003c\/strong\u003e pulls back the curtain on one of the most misunderstood and manipulated industries in America. Written by \u003cstrong\u003eCraig Giordano\u003c\/strong\u003e, a 20-year automotive professional and founder of \u003cstrong\u003eDrivion - the first AI-powered automotive marketplace built on transparency\u003c\/strong\u003e, this book reveals what really happens behind dealership doors, finance offices, and online listings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAfter decades working inside the retail automotive world, Craig saw the growing gap between what consumers believe and how the industry actually operates. From deceptive pricing models and inflated fees to the hidden incentives that drive dealer decisions, this book exposes the truth - and empowers readers with the knowledge to fight back.\u003c\/p\u003e\u003cp\u003eEach of the 130 secrets is distilled from real experience in sales, management, and operations - explained in plain English, with zero corporate spin. Whether you're buying, selling, financing, or servicing a vehicle, you'll learn how to protect yourself from common pitfalls, negotiate confidently, and save thousands.\u003c\/p\u003e\u003cp\u003eBut this isn't just about exposing problems - it's about \u003cstrong\u003ecreating a new path forward\u003c\/strong\u003e. Craig shares how the automotive industry can evolve through technology, data, and integrity. He explains how AI, automation, and consumer-first platforms like Drivion are rewriting the rules of car buying, offering a future where transparency replaces pressure, and information replaces intimidation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside, you'll discover: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow dealers use psychological tactics to influence buyer behavior\u003c\/li\u003e\n\u003cli\u003eThe truth about trade-in appraisals, financing, and \"limited-time offers\"\u003c\/li\u003e\n\u003cli\u003eWhat really determines a car's price (and how to calculate a fair one yourself)\u003c\/li\u003e\n\u003cli\u003eHow service departments maximize revenue - and how to avoid being upsold\u003c\/li\u003e\n\u003cli\u003eWhy legacy sites like Autotrader, Cars.com, and CarGurus profit from confusion\u003c\/li\u003e\n\u003cli\u003eHow next-gen AI tools and real-time market data are transforming consumer power\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're a first-time buyer, automotive enthusiast, or industry insider, \u003cem\u003e130 Automotive Industry Secrets\u003c\/em\u003e is a wake-up call - and a roadmap. It's the insider's guide to a smarter, more transparent automotive future.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCraig Giordano isn't just exposing an industry - he's re-engineering it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Craig Giordano\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798349663659\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Drivion LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.29d\u003cbr\u003e\u003cb\u003eLarge Print\u003c\/b\u003e","brand":"Craig Giordano","offers":[{"title":"Paperback","offer_id":50593425293567,"sku":"9798349663659","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b93619c8-b59a-4707-b493-8e0959ef6050.jpg?v=1791121118","url":"https:\/\/www.whiterainbookhouse.com\/products\/130-automotive-industry-secrets-dealers-craig-giordano-9798349663659","provider":"WR Book House","version":"1.0","type":"link"}