{"product_id":"14-articles-on-non-financial-aspects-u-myat-thu-aung-9798227622570","title":"14 Articles on Non-Financial Aspects of Business, Mostly Marketing","description":"\u003cp\u003eWritten in a generalist's manners, the book includes 14 articles, namely 1) The Breeze of Globalisation, 2) Relationship Marketing in the Digital Era, 3) Consumer Buying Behaviour in the Modern World, 4) Favourable Atmosphere for Inbound Marketing, 5) Agile Marketing at a Single Glance, 6) Preliminary Initiation of Market Entry into an Overseas Market, 7) Four Market Entry Methods for Market Development Strategy, 8) One Indication of Lagging Behind, 9) Stakeholders and a Change Project, 10) Social and Cultural Considerations of Conducting Business, 11) Preliminary Initiation of Developing a Sustainability Strategy, 12) Corporate Social Responsibility Models, 13) Common Business Ethical Theories: A Snapshot Overview, and 14) Subtle Influences on Making Ethical Business Decisions. \u003c\/p\u003e\u003cp\u003eThis book is unambiguous and can be of fine utility to anyone who seeks miscellaneous knowledge about marketing and a few other aspects of a business organisation. Offering broad understanding, it is indeed suitable for general readers and others.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e U. Myat Thu Aung\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798227622570\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Na\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/07\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 70\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.17d","brand":"U. Myat Thu Aung","offers":[{"title":"Paperback","offer_id":48454143017215,"sku":"9798227622570","price":7.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_47e3172c-ef57-40aa-9c97-72bec40720ab.jpg?v=1777304426","url":"https:\/\/www.whiterainbookhouse.com\/products\/14-articles-on-non-financial-aspects-u-myat-thu-aung-9798227622570","provider":"WR Book House","version":"1.0","type":"link"}