{"product_id":"20-questions-matt-jones-9798199672726","title":"20 Questions: Everything You Always Wanted to Know about Real Estate... but Were Afraid to Ask","description":"\u003cp\u003eWhat if some of the most common advice in real estate is simply wrong?\u003c\/p\u003e\u003cp\u003eFor years, real estate agents have been told to geographic farm, work their sphere of influence, hold open houses, advertise in newspapers, focus on short sales, chase REO business, and spend countless hours on activities that are supposed to generate business.\u003c\/p\u003e\u003cp\u003eBut do they?\u003c\/p\u003e\u003cp\u003eIn 20 Questions, veteran broker, author, and trainer Matt Jones takes a hard look at many of the industry's most accepted beliefs and asks a simple question: \u003c\/p\u003e\u003cp\u003eDoes it actually work?\u003c\/p\u003e\u003cp\u003eOriginally published as a series of nationally syndicated real estate articles, these twenty chapters tackle some of the most common questions agents ask about lead generation, marketing, prospecting, recruiting, listings, buyers, social media, direct mail, internet leads, and more.\u003c\/p\u003e\u003cp\u003eRather than relying on industry tradition, Jones approaches each topic through the lens of economics, measurable results, and common sense. The result is a direct, sometimes controversial, and often humorous examination of real estate practices that many agents accept without question.\u003c\/p\u003e\u003cp\u003eInside you'll discover: \u003c\/p\u003e\u003cp\u003e- Why some popular lead generation techniques may cost more than they produce\u003c\/p\u003e\u003cp\u003e- The real difference between internet leads and traditional leads\u003c\/p\u003e\u003cp\u003e- Why many agents misunderstand geographic farming\u003c\/p\u003e\u003cp\u003e- The truth about open houses, direct mail, and classified advertising\u003c\/p\u003e\u003cp\u003e- How recruiting, training, and agent retention really work\u003c\/p\u003e\u003cp\u003e- Why measuring cost per lead matters more than following industry trends\u003c\/p\u003e\u003cp\u003e- How to evaluate any marketing idea before spending your time or money\u003c\/p\u003e\u003cp\u003eYou may not agree with every answer. That is exactly the point. \u003c\/p\u003e\u003cp\u003eWhether you are a new agent, an experienced broker, or simply someone who enjoys challenging conventional wisdom, 20 Questions will force you to think differently about the business of real estate.\u003c\/p\u003e\u003cp\u003eBecause the most dangerous advice in business is often the advice everyone accepts without questioning.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matt Jones\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798199672726\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/02\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.35d","brand":"Matt Jones","offers":[{"title":"Paperback","offer_id":48742225838335,"sku":"9798199672726","price":19.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/20-questions-matt-jones-9798199672726","provider":"WR Book House","version":"1.0","type":"link"}