{"product_id":"2021-the-mission-is-sales-priyanka-singh-9780998213941","title":"2021 The Mission is Sales: The Goal is More Sales","description":"\u003cb\u003eBusiness strategies for: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eGoogle Ads\u003c\/li\u003e\n\u003cli\u003e PPC (Pay Per Click)\u003c\/li\u003e\n\u003cli\u003e SEO (Search Engine Optimization)\u003c\/li\u003e\n\u003cli\u003e Social Media \u003c\/li\u003e\n\u003cli\u003e Email and Advanced Topics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eJoin\u003c\/b\u003e us for an exploration of \u003cb\u003eDigital Marketing for the Small Business\u003c\/b\u003e. If you want to improve the digital sales performance of a small and medium sized business (SMB), then you want to read this book. For many SMB's marketing is a riddle wrapped in an enigma conjured up by black magic. In this book, our goal is to give you the tools to unravel marketing and teach you how to use marketing to create an unfair advantage for your business.\u003cbr\u003eYour business is locked in a \u003cb\u003eWord War\u003c\/b\u003e with your competitors and this is your trusted guide to dominating the digital sales battlefield. Your words and how creatively you use them to craft a web experience worth talking about is how you will either win or lose the battle. The great thing about a Word War is that the next battle starts with the next click and the winner gets the order. \u003cbr\u003eLearn about \u003cb\u003eWebsite Experience Engineering, Pay Per Click, Search Engine Optimization, Social Media, and e-Mail. \u003c\/b\u003eWe have been engaged in Word Wars on behalf of our clients \u003cb\u003esince 1994\u003c\/b\u003e and across most industries. We are especially focused on the issues that small and medium-sized businesses face. Your weapons are your words and how you creatively you deploy them. \u003cbr\u003eThe Internet is the ultimate playing field leveler. Every business starts with the same language, so every business has the same weapons. What creates the winner is their creative use of strategy and tactics. We explore how to weave together campaigns, strategies, and tactics. \u003cbr\u003e\u003cb\u003eBusiness challenges\u003c\/b\u003e are solved with creativity or cash. Small businesses normally have a shortage of cash and an abundance of creativity. Spend your creativity first and save your cash for those things you cannot earn. In this book you will learn how.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Priyanka Singh, Bob Dumouchel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0998213942\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780998213941\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Art of Word War\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/16\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 270\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.57d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/01\/0001","brand":"Priyanka Singh","offers":[{"title":"Paperback","offer_id":44066470035711,"sku":"9780998213941","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_14b4cf03-cd5a-4aca-96be-7aac17b7d608.jpg?v=1685407462","url":"https:\/\/www.whiterainbookhouse.com\/products\/2021-the-mission-is-sales-priyanka-singh-9780998213941","provider":"WR Book House","version":"1.0","type":"link"}