{"product_id":"21-day-pr-action-guide-michelle-tennant-9780989457545","title":"21 Day PR Action Guide: The Who, What, When and Where to Launch a Successful PR Campaign","description":"\u003cb\u003eLaunch your PR campaign in as little as 30 minutes a day for 21 days!\u003c\/b\u003e Leading international PR firm Wasabi Publicity shows you how to create a strong foundation and learn the skills you need to land great media coverage. This straightforward, easy-to-follow guidebook will help you to answer questions like: \u003cul\u003e \u003cli\u003eHow do I stand out from the crowd?\u003c\/li\u003e \u003cli\u003eWhat does it take to make a great first impression?\u003c\/li\u003e \u003cli\u003eWho is my perfect media match?\u003c\/li\u003e \u003c\/ul\u003e Using a series of comprehensive microlearning modules, the experts at Wasabi support you in quickly and easily determining not only what it is successful PR firms do, but how to do it for yourself. Topics include: \u003cul\u003e \u003cli\u003e\n\u003cb\u003eOpen Sesame: \u003c\/b\u003e The Subject Line the Media Can't Resist\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eWho the Heck Are You?: \u003c\/b\u003e Creating Compelling Bios\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLearning the Interview Dance: \u003c\/b\u003e Navigating Interview Questions\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eJust the Way the Media Likes It: \u003c\/b\u003e Perfect Pitch Formulas\u003c\/li\u003e \u003c\/ul\u003e The quickest way to change the world is to change what people are talking about... and the fastest way to accomplish that is through great PR. When the media speaks, the world listens. Create the media megaphone you need to share your message on the world stage with a little help from the pros at Wasabi Publicity!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michelle Tennant,Drew Gerber\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0989457540\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780989457545\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wasabi Publicity, Incorporated\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/03\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.51d","brand":"Michelle Tennant","offers":[{"title":"Paperback","offer_id":48241160093951,"sku":"9780989457545","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6dcb8463-9466-4100-930f-5f71a169a521.jpg?v=1772653039","url":"https:\/\/www.whiterainbookhouse.com\/products\/21-day-pr-action-guide-michelle-tennant-9780989457545","provider":"WR Book House","version":"1.0","type":"link"}