{"product_id":"27-powers-of-persuasion-chris-st-hilaire-9780735204591","title":"27 Powers of Persuasion: Simple Strategies to Seduce Audiences \u0026 Win Allies","description":"Politicians know: You can change a conversation by touching the other person's arm.\u003cbr\u003eLawyers know: You don't ask a question unless you already have the answer. \u003cbr\u003eMarketers know: It's easiest to convince people of what they already believe. \u003cbr\u003eReporters know: People hate silence. They fill it with stuff you can use.\u003cp\u003eYou may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In \u003ci\u003e27 Powers of Persuasion\u003c\/i\u003e, Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything. As a message strategist for some of the most famous names in America, Chris St. Hilaire has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e27 Powers of Persuasion\u003c\/i\u003e provides practical strategies that have helped St. Hilaire's clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003ePersuade people without browbeating them. \u003c\/li\u003e \u003cli\u003eUnite with your audience, not conquer them. \u003c\/li\u003e \u003cli\u003eUse language that lets people agree with you on their terms. \u003c\/li\u003e \u003cli\u003eGet people to see things your way and feel good about it. \u003cp\u003e\u003c\/p\u003e \u003cp\u003eWith provocative excerpts from courtroom testimony, behind-the- scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, \u003ci\u003e27 Powers of Persuasion\u003c\/i\u003e delivers tactics you can start using the moment you close the book.\u003c\/p\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris St Hilaire, Lynette Padwa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0735204594\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780735204591\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Prentice Hall Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/06\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 5.40w x 0.70d","brand":"Chris St Hilaire","offers":[{"title":"Paperback","offer_id":44302430896383,"sku":"9780735204591","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_712a7d74-0220-4c4d-92ba-5dd3bb4d13cd.jpg?v=1695161546","url":"https:\/\/www.whiterainbookhouse.com\/products\/27-powers-of-persuasion-chris-st-hilaire-9780735204591","provider":"WR Book House","version":"1.0","type":"link"}