{"product_id":"4-front-doors-of-a-paul-gaglia-9798891572492","title":"4 Front Doors of a Successful Business","description":"\u003cp\u003eThis book is about how your customers and future customers perceive you and your business using four basic steps: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e The exterior of your business. As they approach your premises, what do they see?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e The interior. What is their first impression as they enter your business?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e The staff. What is their first contact, and how do they handle the customer's needs?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e The marketing. How does your marketing portray your actual business?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow how does this work? One way is to act like you are a first-time customer. Or have a friend your staff doesn't know act like a customer. And through \"business analysis,\" you will see how your business is perceived in the customer's eyes. Do this often to keep you on the cutting edge of your industry.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRemember, winners never quit and quitters never win.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Gaglia\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798891572492\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Page Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/06\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 90\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.22d","brand":"Paul Gaglia","offers":[{"title":"Paperback","offer_id":48154054656255,"sku":"9798891572492","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_45bd7b17-402f-4d9c-b299-f93ef8c476c9.jpg?v=1770787585","url":"https:\/\/www.whiterainbookhouse.com\/products\/4-front-doors-of-a-paul-gaglia-9798891572492","provider":"WR Book House","version":"1.0","type":"link"}