{"product_id":"4-magic-steps-to-double-jeremy-rudd-9781999869427","title":"4 Magic Steps to Double Profit: Second Edition","description":"\u003cp\u003eWhether you are starting a business or wanting to do the best possible, the first step is always to believe that you can do better. Using Magic Steps will help you believe and show you how to make money.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFAQs: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWill Squawk help me turn my vision into a successful business? Yes he will\u003c\/li\u003e\n\u003cli\u003eWill Jo's experience inspire me to succeed? Yes she will\u003c\/li\u003e\n\u003cli\u003eWill using the Action Points help improve my business? Yes it will\u003c\/li\u003e\n\u003cli\u003eCan the Checklists help me improve my business? Yes they will\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAn enjoyable and thought-provoking read giving a clear focus on the key things for profit that you need to concentrate on, split into: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFOCUS: \u003c\/strong\u003eThe Magic Business SAVE ME formula that keeps the focus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagic Step 1: \u003c\/strong\u003e Get your Price right, The dynamic relationship between price and profit (we show how a 5% increase in price can double profit)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagic Step 2: \u003c\/strong\u003e Selling enough? The dynamics between volume and profit (see how a 5% increase in sales can improve profit by over 30%)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagic Step 3: \u003c\/strong\u003e Controlling costs (We show how a successful business can fall into huge losses just by adding another product)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagic Step 4: \u003c\/strong\u003e Fixed costs are a risk and Time is your enemy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThere are over 30 Key Action Points for you to use, such as\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to have a clear and focused target\u003c\/li\u003e\n\u003cli\u003eGet the last % in price negotiations\u003c\/li\u003e\n\u003cli\u003eBe proud of your product, and show it!\u003c\/li\u003e\n\u003cli\u003eMake it easy for your customer to get what they want - immediately\u003c\/li\u003e\n\u003cli\u003eLove and spoil your customers\u003c\/li\u003e\n\u003cli\u003eKeep the business fresh, keep the customers interested\u003c\/li\u003e\n\u003cli\u003eDon't be frightened to change things if they are not working\u003c\/li\u003e\n\u003cli\u003eKeep business simple as possible - complexity costs money\u003c\/li\u003e\n\u003cli\u003eGiving product choice is expensive - cull your offering, focus on key items\u003c\/li\u003e\n\u003cli\u003eContinually challenge your supply channel, keep them honest\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAlso included are 7 Checklists, useful templates to follow\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Sniff Test (a quick assessment of your business)\u003c\/li\u003e\n\u003cli\u003eReviewing your Selling Prices\u003c\/li\u003e\n\u003cli\u003eIncreasing Sales\u003c\/li\u003e\n\u003cli\u003eChallenging price reductions\u003c\/li\u003e\n\u003cli\u003eTarget all activities and costs to co firm they are necessary and efficient\u003c\/li\u003e\n\u003cli\u003eChallenging risky Fixed costs\u003c\/li\u003e\n\u003cli\u003eChecking Focus with the SAVE ME template\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeremy Rudd\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1999869427\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781999869427\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Squawk Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 138\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.38d","brand":"Jeremy Rudd","offers":[{"title":"Paperback","offer_id":46526311530751,"sku":"9781999869427","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b7318d17-1762-41f5-9cf6-daac8749df60.jpg?v=1737555809","url":"https:\/\/www.whiterainbookhouse.com\/products\/4-magic-steps-to-double-jeremy-rudd-9781999869427","provider":"WR Book House","version":"1.0","type":"link"}