{"product_id":"42-rules-for-applying-google-rob-sanders-9781607730408","title":"42 Rules for Applying Google Analytics: A practical guide for understanding web traffic, visitors and analytics so you can improve the performance of","description":"\u003ci\u003e42 Rules for Applying Google Analytics\u003c\/i\u003e is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product. \u003cp\u003e The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives, and create higher-converting web pages. \u003c\/p\u003e\u003cp\u003e It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rob Sanders\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1607730405\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781607730408\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Super Star Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.26d\u003c\/p\u003e","brand":"Rob Sanders","offers":[{"title":"Paperback","offer_id":43938713305343,"sku":"9781607730408","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_5d6ace6a-11ef-44ec-8ecc-1405d4a2d7e8.jpg?v=1681437301","url":"https:\/\/www.whiterainbookhouse.com\/products\/42-rules-for-applying-google-rob-sanders-9781607730408","provider":"WR Book House","version":"1.0","type":"link"}