{"product_id":"47-ways-to-raise-prices-marlene-jensen-9781735581569","title":"47 Ways to Raise Prices ...Without Losing Customers!","description":"\u003cp\u003e\u003cb\u003eMake your customers \u003ci\u003ehappy\u003c\/i\u003e to pay more.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThere is no other business step that can increase profits as quickly and reliably as raising prices. But raising prices is the one marketing decision most likely to make a manager break out in a cold sweat. Don't let this be you.\u003c\/p\u003e\u003cp\u003eHere's help in \"the most practical book on pricing ever written.\"\u003c\/p\u003e\u003cp\u003eInside this book are 47 different price-raising strategies all proven to work well for at least some companies. Many of them work so well that your customers will be \u003ci\u003ehappy\u003c\/i\u003e to pay the higher prices.\u003c\/p\u003e\u003cp\u003eIncluded are: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e13 pricing psychology tactics that don't require you to change anything except the price\u003c\/li\u003e\n\u003cli\u003e9 tactics that require a change in the product\/service\u003c\/li\u003e\n\u003cli\u003e2 tactics that require you to reposition (but not change) your product\/service\u003c\/li\u003e\n\u003cli\u003e4 tactics that require a change in packaging\u003c\/li\u003e\n\u003cli\u003e4 tactics that require a change in distribution\u003c\/li\u003e\n\u003cli\u003e6 tactics that require a change in promotion\u003c\/li\u003e\n\u003cli\u003e6 tactics useful with salespeople and in negotiations\u003c\/li\u003e\n\u003cli\u003e2 tactics useful in reacting to competitor price changes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn addition, you get access to the 1-2-3 PriceChangeModelTM that lets you assess the likely results of your price changes - as well as whether or not to respond to competitor price changes. Solve your immediate pricing problem today - and have this \"idea book\" for any time in the future when you face another pricing decision.\u003c\/p\u003e\u003cp\u003eNot sure? Check out \"Inside the book\" at your favorite online bookseller and you will see - for free - the first four tactics.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marlene Jensen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1735581569\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781735581569\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jgf Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/29\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.45d","brand":"Marlene Jensen","offers":[{"title":"Paperback","offer_id":44069150851327,"sku":"9781735581569","price":14.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ea85369c-963a-40f3-8c3b-538edc45237e.jpg?v=1685423092","url":"https:\/\/www.whiterainbookhouse.com\/products\/47-ways-to-raise-prices-marlene-jensen-9781735581569","provider":"WR Book House","version":"1.0","type":"link"}