{"product_id":"50-steps-to-showroom-mastery-gordon-wright-9780994039019","title":"50 Steps to Showroom Mastery: A New Way to Sell Cars - Discover How to Supercharge Your Car Sales Career and Become a Showroom Executive","description":"\u003cp\u003e\u003cstrong\u003eGordon Wright\u003c\/strong\u003e has \u003cstrong\u003edistilled over a decade of best practices\u003c\/strong\u003e he has developed, used and tested on the dealership showroom sales floor into this \u003cem\u003e\u003cstrong\u003etraining manual\u003c\/strong\u003e\u003c\/em\u003e and \u003cem\u003e\u003cstrong\u003estep-by-step guide\u003c\/strong\u003e\u003c\/em\u003e. You will learn the principles and approaches he used to build a new and successful sales career in the car business following 25+ years working in corporate marketing and sales roles. \u003cem\u003e\u003cstrong\u003eTen years of working this system in the dealership showroom before, during, and after the global financial crisis (2007-2009) has proved that you can sell more cars, deal with fewer objections and build an army of fans and advocates if you follow these 50 Steps to Showroom Mastery\u003c\/strong\u003e\u003c\/em\u003e. Whether you are just starting out in the car sales business or you have a year or two under your belt but you're still trying to find your rhythm, it's time for you to reach your potential and Discover How to Supercharge Your Car Sales Career and Become a Showroom Executive.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, you will learn the essential elements of building a successful car sales career. In a series of \u003cstrong\u003e50 critical\u003c\/strong\u003e (but easy to consume) \u003cstrong\u003elessons\u003c\/strong\u003e developed over a decade in the car business, Gordon Wright provides \u003cstrong\u003ethe insights and tools you can start using right away\u003c\/strong\u003e. Discover the key wordtracks that motivate prospects to follow you to the sale. Learn how to start thinking like a business person and start running your career like a business. Learn how to properly meet, greet, and engage with prospects in an environment where the client may know more about the vehicle than you. Discover the techniques and procedures to guarantee a perfect delivery experience and \u003cem\u003e\u003cstrong\u003euse the rapport built during the sales process to generate a ton of referrals and testimonials\u003c\/strong\u003e\u003c\/em\u003e. Learn the \u003cem\u003e\u003cstrong\u003esmart prospecting techniques\u003c\/strong\u003e\u003c\/em\u003e that only a few of the top performers are using to \u003cstrong\u003ekeep your sales funnel delivering opportunities to your desk daily.\u003c\/strong\u003e \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHere's your chance to \u003cstrong\u003eunlearn those \"old school\" sales techniques that even novice car shoppers try to avoid\u003c\/strong\u003e. Today's smart shoppers are \u003cem\u003e\u003cstrong\u003eno longer willing to buy those worn out sales lines\u003c\/strong\u003e\u003c\/em\u003e that have dominated the industry for almost 100 years. Since computers and smartphones have levelled the car buying playing field, \u003cstrong\u003eyou need a new approach and game plan\u003c\/strong\u003e that is not about trickery. \u003cem\u003e\u003cstrong\u003eThis no-objection approach means no more chasing customers. Instead, watch them come to you (and buy)!\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gordon Wright\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0994039018\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780994039019\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Nevco Marketing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 86\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.18d","brand":"Gordon Wright","offers":[{"title":"Paperback","offer_id":48443814674687,"sku":"9780994039019","price":9.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_662c514c-22c2-44b3-bfe0-25c6b81ad80c.jpg?v=1777208034","url":"https:\/\/www.whiterainbookhouse.com\/products\/50-steps-to-showroom-mastery-gordon-wright-9780994039019","provider":"WR Book House","version":"1.0","type":"link"}