{"product_id":"7-lessons-in-persuasion-and-di-mclanachan-9781399830553","title":"7 Lessons in Persuasion and Influence: Master the Basics in 7 Steps","description":"A SHORT COURSE IN PERSUASION AND INFLUENCE BASICS. \u003cbr\u003e\u003ci\u003e7 Lessons in Persuasion and Influence \u003c\/i\u003eis a quick course in persuasiveness, giving you everything you need to know in just seven short chapters. From understanding how people make decisions to increasing your authority and building rapport, you'll rapidly develop the ability to influence others. \u003cp\u003e\u003c\/p\u003e * Lesson 1: What is influence? \u003cbr\u003e * Lesson 2: Conveying the right image \u003cbr\u003e * Lesson 3: Becoming a voice of authority \u003cbr\u003e * Lesson 4: Speaking the language of influence \u003cbr\u003e * Lesson 5: Filtered thinking \u003cbr\u003e * Lesson 6: Flexible influencing \u003cbr\u003e * Lesson 7: Proven persuasion techniques \u003cp\u003e\u003c\/p\u003e Explore the main themes and ideas in persuasion and influence, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. \u003ci\u003e7 Lessons in Persuasion and Influence \u003c\/i\u003eis your fastest route to success. \u003cp\u003e\u003c\/p\u003e ABOUT THE SERIES \u003cbr\u003e\u003ci\u003e7 Lessons\u003c\/i\u003e are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Di McLanachan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1399830554\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781399830553\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John Murray Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/16\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Di McLanachan","offers":[{"title":"Paperback","offer_id":48520118829311,"sku":"9781399830553","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3f59cb99-8f1a-40c9-80ef-a4d4b2c0e82c.jpg?v=1778740858","url":"https:\/\/www.whiterainbookhouse.com\/products\/7-lessons-in-persuasion-and-di-mclanachan-9781399830553","provider":"WR Book House","version":"1.0","type":"link"}