{"product_id":"7-lessons-in-strategy-stephen-berry-9781399830577","title":"7 Lessons in Strategy: Master the Basics in 7 Steps","description":"A SHORT COURSE IN BUSINESS STRATEGY BASICS. \u003cbr\u003e\u003ci\u003e7 Lessons in Strategy \u003c\/i\u003eis a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills. \u003cp\u003e\u003c\/p\u003e * Lesson 1: Understand what strategy is and what it isn't \u003cbr\u003e * Lesson 2: Understand what drives strategy and what strategy drives \u003cbr\u003e * Lesson 3: Understand internal strategy \u003cbr\u003e * Lesson 4: Understand marketing strategy \u003cbr\u003e * Lesson 5: Understand brand strategy \u003cbr\u003e * Lesson 6: Understand competitive strategy \u003cbr\u003e * Lesson 7: Keep strategy going \u003cp\u003e\u003c\/p\u003e Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. \u003ci\u003e7 Lessons in Strategy \u003c\/i\u003eis your fastest route to success. \u003cp\u003e\u003c\/p\u003e ABOUT THE SERIES \u003cbr\u003e\u003ci\u003e7 Lessons\u003c\/i\u003e are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stephen Berry\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1399830570\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781399830577\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John Murray Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/16\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Stephen Berry","offers":[{"title":"Paperback","offer_id":48520118862079,"sku":"9781399830577","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e87a92ae-67b8-49f9-bf86-75b00dc01688.jpg?v=1778740858","url":"https:\/\/www.whiterainbookhouse.com\/products\/7-lessons-in-strategy-stephen-berry-9781399830577","provider":"WR Book House","version":"1.0","type":"link"}