{"product_id":"7-secrets-of-persuasion-james-crimmins-9781632650603","title":"7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone","description":"\u003cb\u003e\"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading.\" --Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e7 Secrets of Persuasion\u003c\/i\u003e is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. \u003cp\u003e\u003c\/p\u003eWhether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, \u003ci\u003e7 Secrets of Persuasion\u003c\/i\u003e will show you how to: \u003cul\u003e\n\u003cli\u003eUnearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do.\u003c\/li\u003e\n\u003cli\u003eTap into the mental process that gives religious symbols, political symbols, and commercial logos their power.\u003c\/li\u003e\n\u003cli\u003eMake a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.\u003c\/li\u003e\n\u003cli\u003eTransform your candidate, service, or product into the one people want by utilizing what psychologists call the \"fundamental attribution error.\"\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James C. Crimmins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1632650606\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781632650603\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Career Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.50d","brand":"James C. Crimmins","offers":[{"title":"Paperback","offer_id":43984763158783,"sku":"9781632650603","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fee0c96b-adff-43f1-84fc-13909de4ce0b.jpg?v=1683274056","url":"https:\/\/www.whiterainbookhouse.com\/products\/7-secrets-of-persuasion-james-crimmins-9781632650603","provider":"WR Book House","version":"1.0","type":"link"}