{"product_id":"7-steps-every-first-time-mark-c-leonard-9781494868642","title":"7 Steps Every First Time Franchise Buyer Should Follow: Plus: 49 Insider Secrets You Need to Know and 3 Deadly Traps to Avoid","description":"\u003cp\u003eFirst of all, this book is not intended to be an inspirational, \"You Can Do It \" book. There are plenty of those available and this isn't one of them. \u003c\/p\u003e\u003cp\u003eThis book, written by a former multi-unit owner of the most popular sandwich franchise in the world, provides a \"behind the scenes\" look at the reality of owning a franchise, and what it takes to succeed. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eThis is what you need to know: becoming a franchisee can be as dangerous as it is rewarding and can lead to financial devastation, especially for the unwary. \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen you pay attention to the secrets and suggested actions contained in this book, you will be able to answer the following critical questions: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e Is buying a franchise right for YOU?\u003c\/li\u003e \u003cli\u003e How much should you invest in a franchise?\u003c\/li\u003e \u003cli\u003e What is the best way for the first-time buyer to get started? (Hint: it's not what the industry is advising you to do.)\u003c\/li\u003e \u003cli\u003e Does the franchise have a unique strategic advantage (or disadvantage)?\u003c\/li\u003e \u003cli\u003e What factors will determine how much money you take home?\u003c\/li\u003e \u003cli\u003e What are the most important issues you should research before you commit your funds? \u003c\/li\u003e \u003cli\u003e What is the real challenge in managing employees for the business?\u003c\/li\u003e \u003cli\u003e What are the keys to creating a realistic business plan? \u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark C. Leonard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1494868644\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781494868642\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/18\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 108\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.22d","brand":"Mark C. Leonard","offers":[{"title":"Paperback","offer_id":45478732988671,"sku":"9781494868642","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3e771eba-5e72-4f38-af04-e126b70a0981.jpg?v=1715935649","url":"https:\/\/www.whiterainbookhouse.com\/products\/7-steps-every-first-time-mark-c-leonard-9781494868642","provider":"WR Book House","version":"1.0","type":"link"}