{"product_id":"8020-internet-lead-generation-scott-a-dennison-9781511815406","title":"80\/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination","description":"According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often - to get calls from prospects interested in the products and services they're selling. This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you'll need to create an effective online lead generation campaign in your business and make that phone ring: - Clarity about exactly who your ideal client is - Your business USP (Unique Selling Proposition) - A process for effective keyword generation\/targeting - Professional landing pages for PPC lead generation - A well-designed Website, built for lead conversion\/generation - Great content, properly optimized for search (one part of SEO) - Professional back-link campaigns (the other part of SEO) With a foreword written by Perry Marshall, best-selling author of \"80\/20 Sales and Marketing: The Definitive Guide to Working Less and Making More,\" Scott A. Dennison's 80\/20 Internet Lead Generation guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott a. Dennison\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 151181540X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781511815406\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/20\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.44d","brand":"Scott a. Dennison","offers":[{"title":"Paperback","offer_id":43985363304703,"sku":"9781511815406","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8eabe8d2-ecca-4a6e-9b9c-93f80da91e0f.jpg?v=1683277126","url":"https:\/\/www.whiterainbookhouse.com\/products\/8020-internet-lead-generation-scott-a-dennison-9781511815406","provider":"WR Book House","version":"1.0","type":"link"}