{"product_id":"a-business-history-of-the-carlo-mari-9783030505622","title":"A Business History of the Bicycle Industry: Shaping Marketing Practices","description":"\u003cp\u003eThrough a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carlo Mari\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030505626\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030505622\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave Pivot\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/04\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 137\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.44d","brand":"Carlo Mari","offers":[{"title":"Hardcover","offer_id":43942946701567,"sku":"9783030505622","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_cb6d0276-ea45-4f2f-871f-f0f4691c3199.jpg?v=1681495319","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-business-history-of-the-carlo-mari-9783030505622","provider":"WR Book House","version":"1.0","type":"link"}