{"product_id":"a-business-history-of-the-p-donzzs-9781349482221","title":"A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry","description":"This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e P. Donzé\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349482226\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349482221\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.39d","brand":"P. Donzé","offers":[{"title":"Paperback","offer_id":48088050434303,"sku":"9781349482221","price":169.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b8bf5a02-19ad-4c71-8c6a-4e411a6affdf.jpg?v=1769102831","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-business-history-of-the-p-donzzs-9781349482221","provider":"WR Book House","version":"1.0","type":"link"}