{"product_id":"a-comparative-study-of-research-william-lightfoot-9783639071399","title":"A Comparative Study of Research Methodology","description":"The Internet has become a powerful tool for gathering data, communicating, and processing of transactions globally. It has also become a major market research tool used by commercial market research firms to distribute surveys to various populations. Research to date has focused on comparing response rate, response speed, and cost of direct mail and electronic mail delivered surveys. This book presents and discusses the results of a research study that directly compares response rates and response distributions to self-administered questionnaires delivered to a population of design engineers using both direct mail and electronic mail delivery media. Additional information is presented that discusses tests of the effects of credentials, and incentives on response rates for direct mail surveys.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William Lightfoot\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3639071395\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783639071399\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e VDM Verlag Dr. Mueller E.K.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/04\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.29d","brand":"William Lightfoot","offers":[{"title":"Paperback","offer_id":47200985186559,"sku":"9783639071399","price":63.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bc6bad79-3b53-4c9d-9b0a-e85fbbf5321b.jpg?v=1756788491","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-comparative-study-of-research-william-lightfoot-9783639071399","provider":"WR Book House","version":"1.0","type":"link"}