{"product_id":"a-comparison-between-statistical-and-filipe-simzies-9789999322133","title":"A Comparison Between Statistical and Machine Learning: Methods for Retail Market Segmentation","description":"This study explores the dynamics of consumer behaviour in the retail sector to analyze the varied inclinations, patterns of purchase, and frameworks for making decisions among different groups of people. The study has identified six unique consumer clusters based on a thorough two different methodologies (k-means and Self-Organizing Maps (\"SOMs\")). Every cluster exhibits a unique profile that demonstrates the intricacy and subtlety of customer preferences. The results show notable differences in brand loyalty, price sensitivity, and the importance of sustainability, with ramifications for customized marketing strategies. These findings have significant ramifications for retail enterprises. They emphasize how important it is for retailers to tailor their operational and marketing strategies to meet the diverse demands and wants of various consumer segments. It is recommended that retailers make use of these insights to augment customer interaction, refine inventory control, and formulate sophisticated sustainability programs that correspond with consumer preferences. In addition, the study set a direction for more research. Researching how consumer preferences vary over time and evaluating the efficacy of various marketing strategies across various demographic groups, and would be impactful in the realm. A global viewpoint and an enlarged scope would also highlight the impact of culture on buying decisions, offering a thorough understanding of consumers in various economies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Filipe Simões\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9999322131\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789999322133\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Eliva Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/14\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 74\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.15d","brand":"Filipe Simões","offers":[{"title":"Paperback","offer_id":48446982947071,"sku":"9789999322133","price":45.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_68466f23-9c2d-43a7-aae5-d73e0b3ad6d1.jpg?v=1777228042","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-comparison-between-statistical-and-filipe-simzies-9789999322133","provider":"WR Book House","version":"1.0","type":"link"}