{"product_id":"a-customer-oriented-manager-for-b2b-valerie-mathieu-9781786307576","title":"A Customer-Oriented Manager for B2B Services: Principles and Implementation","description":"The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to their team, their market and their client, is the essential actor in the deployment of this orientation.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eA Customer-oriented Manager for B2B Services\u003c\/i\u003e provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of their extended team. To this end, this book presents a four-step approach: understand the fundamentals of customer orientation in B2B services, know the customer, make the most of the offer and deliver the service.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Valerie Mathieu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 178630757X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781786307576\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Iste\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/05\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d","brand":"Valerie Mathieu","offers":[{"title":"Hardcover","offer_id":44052764229887,"sku":"9781786307576","price":177.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_425d8dd6-62f7-48c3-99f8-90712774d71e.jpg?v=1685020618","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-customer-oriented-manager-for-b2b-valerie-mathieu-9781786307576","provider":"WR Book House","version":"1.0","type":"link"}