{"product_id":"a-designers-research-manual-third-jenn-visocky-ogrady-9780760399446","title":"A Designer's Research Manual, Third Edition: Succeed in Design by Knowing Your Clients \u0026 Understanding What They Really Need","description":"\u003cb\u003eMove beyond assumptions toward evidence-based decision-making with this structured, practical framework for conducting research within the design process.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eA Designer's Research Manual, Third Edition\u003c\/i\u003e, Jenn and Ken Visocky O'Grady equip designers with the skills they need to conduct effective research. The third edition of this foundational text expands coverage of research environments, including data collection, collaboration, participatory design, and cross-disciplinary methodologies. Students and professionals alike will learn how to define research objectives, identify stakeholders, select appropriate methods, gather and analyze data, and synthesize findings into actionable insights. \u003cp\u003e\u003c\/p\u003eKey topics include: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePrimary and secondary research methods\u003c\/li\u003e\n\u003cli\u003eInterviews, surveys, and observation\u003c\/li\u003e\n\u003cli\u003eEthnographic and participatory approaches\u003c\/li\u003e\n\u003cli\u003eQuantitative and qualitative analysis\u003c\/li\u003e\n\u003cli\u003eEvaluating sources and methods\u003c\/li\u003e\n\u003cli\u003eTranslating findings into strategy and concept development\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eClear diagrams, case studies, and frameworks guide you through each stage of the research process, demonstrating how research strengthens outcomes across branding, editorial design, digital interfaces, and systems design. \u003cp\u003e\u003c\/p\u003eMore than a methods handbook, \u003ci\u003eA Designer's Research Manual\u003c\/i\u003e positions research as a creative act. By engaging deeply with context, audience, and environment, designers develop work that is not only visually compelling but also culturally responsive and strategically grounded. \u003cp\u003e\u003c\/p\u003eWidely adopted in design programs, this third edition continues to serve as a core textbook for undergraduate and graduate courses in graphic design, communication design, and design strategy. It prepares designers to enter professional practice with confidence in both inquiry and execution.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jenn Visocky O'Grady,Ken Visocky O'Grady\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0760399441\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780760399446\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rockport Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.67h x 6.67w x 0.54d","brand":"Jenn Visocky O'Grady","offers":[{"title":"Paperback","offer_id":49001691480319,"sku":"9780760399446","price":30.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/a-designers-research-manual-third-jenn-visocky-ogrady-9780760399446","provider":"WR Book House","version":"1.0","type":"link"}