{"product_id":"a-guide-to-open-innovation-paul-sloane-9780749463076","title":"A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the Field","description":"\u003cp\u003eOpen innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. \u003cb\u003eA Guide to Open Innovation and Crowdsourcing\u003c\/b\u003e explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by an international team of eminent thinkers, writers and practitioners in the field, \u003cb\u003eA Guide to Open Innovation and\u003c\/b\u003e \u003cb\u003eCrowdsourcing\u003c\/b\u003e covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid. \u003cp\u003e\u003c\/p\u003eWith corporate case studies and best practice advice, \u003cb\u003eA Guide to Open Innovation and Crowd Sourcing\u003c\/b\u003e is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Sloane\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749463074\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749463076\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/22\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.16h x 6.20w x 0.54d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 10\/01\/2011\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 06\/02\/2011\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 06\/01\/2011 pg. 94","brand":"Paul Sloane","offers":[{"title":"Paperback","offer_id":43992324309247,"sku":"9780749463076","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_545df954-4f4e-4065-a2b6-c148cf3322f4.jpg?v=1683315358","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-guide-to-open-innovation-paul-sloane-9780749463076","provider":"WR Book House","version":"1.0","type":"link"}