{"product_id":"a-handbook-of-pharmaceutical-sales-subrata-ray-9789349562103","title":"A Handbook of Pharmaceutical Sales","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePharmaceutical sales is the lifeline connecting medical innovation to patient care-yet its complexity often goes unnoticed. A Handbook of Pharmaceutical Sales by Subrata Ray and Arindam Bhowmick distills over 40 years of frontline and leadership experience into a practical, insightful guide. Covering everything from distribution networks and ethical practices to digital transformation and future trends, this handbook blends academic rigor with real-world case studies. More than a manual, it celebrates the human role of medical representatives and emphasizes integrity in a competitive market. Essential for students, professionals, and educators, it equips readers to thrive in India's evolving pharmaceutical landscape and beyond.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Subrata Ray,Arindam Bhowmick\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9349562103\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789349562103\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pharmamed Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.94d","brand":"Subrata Ray","offers":[{"title":"Hardcover","offer_id":48874569892095,"sku":"9789349562103","price":100.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/a-handbook-of-pharmaceutical-sales-subrata-ray-9789349562103","provider":"WR Book House","version":"1.0","type":"link"}