{"product_id":"a-marvellous-reputation-lucy-matthews-9781781332702","title":"A Marvellous Reputation: 10 Lessons from My Life as a PR Insider for Entrepreneurs Who Want To Be Talked About","description":"\u003cp\u003eLucy Matthews is widely regarded as the UK entrepreneur's PR expert. She has been a PR consultant for over 35 years, helping thousands of entrepreneurs and small business owners understand and use the power of PR in their work and personal lives.\u003c\/p\u003e\u003cp\u003eThis book will take you on her journey to realising the true value of good third-party endorsement, offering 10 Public Relations tactics to use right now to make your business, and your life, super-successful.\u003c\/p\u003e\u003cp\u003eWhen you read this book, you will learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to harness the power of third party endorsement to communicate your messages most powerfully to your target audience\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eWhy every business should have a crisis management plan\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eThe tried and tested formula for getting journalists to talk about you\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eHow to be interesting, even when you think you are not\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eHow to use PR skills to establish yourself in a new community or simply to make new friends\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA Marvellous Reputation is for entrepreneurs and business owners who hate blowing their own trumpet but who know they are the best at what they do, and want to really show others that they are the person (or business) to be with.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lucy Matthews\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1781332703\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781332702\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rethink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/22\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.38d","brand":"Lucy Matthews","offers":[{"title":"Paperback","offer_id":48445687136511,"sku":"9781781332702","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_21dfe1ad-0eb2-4627-a22f-75ab42018b40.jpg?v=1777220063","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-marvellous-reputation-lucy-matthews-9781781332702","provider":"WR Book House","version":"1.0","type":"link"}