{"product_id":"a-matter-of-taste-rebecca-tucker-9781552453674","title":"A Matter of Taste: A Farmers' Market Devotee's Semi-Reluctant Argument for Inviting Scientific Innovation to the Dinner Table","description":"\u003cp\u003e\u003cstrong\u003eHow farmer's markets and organic produce became synonymous with \"good food\" and why they shouldn't be.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eHow did farmer's markets, nose-to-tail, locavorism, organic eating, CSAs, whole foods, and Whole Foods become synonymous with \"good food\"? And are these practices really producing food that is morally, environmentally, or economically sustainable? Rebecca Tucker's compelling, reported argument shows that we must work to undo the moral coding that we use to interpret how we come by what we put on our plates. She investigates not only the danger of the accepted rhetoric, but the innovative work happening on farms and university campuses to create a future where nutritious food is climate-change resilient, hardy enough to grow season after season, and, most importantly, available to all--not just those willing or able to fork over the small fortune required for a perfect heirloom tomato. \u003c\/p\u003e \u003cp\u003eTucker argues that arriving at that future will require a broad cognitive shift away from the idea that farmer's markets, community gardens, and organic food production is the only sustainable way forward; more than that, it will require the commitment of research firms, governments, corporations, and post-secondary institutions to develop and implement agri-science innovations that do more than improve the bottom line. \u003ci\u003eA Matter of Taste\u003c\/i\u003e asks us to rethink what good food really is.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rebecca Tucker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1552453677\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781552453674\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Coach House Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/11\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.50h x 4.80w x 0.50d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 11\/15\/2018 pg. 3","brand":"Rebecca Tucker","offers":[{"title":"Paperback","offer_id":43980081266943,"sku":"9781552453674","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_14a4bfaa-bd78-4f7e-b32f-09d6338b89b5.jpg?v=1683248278","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-matter-of-taste-rebecca-tucker-9781552453674","provider":"WR Book House","version":"1.0","type":"link"}