{"product_id":"a-practical-guide-to-persuasion-anthony-mclean-9781785784712","title":"A Practical Guide to Persuasion: Influence Others and Lead Change","description":"\u003cp\u003e\u003cb\u003eMake other people say\u003cbr\u003e'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to\u003cbr\u003eyour proposals.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eA Practical Guide to\u003cbr\u003ePersuasion\u003c\/i\u003e uses psychology, \u003cbr\u003eexpert advice and practical techniques to teach you how to influence the people\u003cbr\u003earound you in an ethical way. \u003cp\u003e\u003c\/p\u003eLearn how to increase your presence, by knowing when to talk and when to\u003cbr\u003elisten; develop a strategy of success, by preparing, planning and crafting\u003cbr\u003eopportunities and make change happen by understanding what drives your\u003cbr\u003eaudience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anthony McLean\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1785784714\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781785784712\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Icon Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/04\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.60h x 4.70w x 0.70d","brand":"Anthony McLean","offers":[{"title":"Paperback","offer_id":48587894128895,"sku":"9781785784712","price":13.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/a-practical-guide-to-persuasion-anthony-mclean-9781785784712","provider":"WR Book House","version":"1.0","type":"link"}