{"product_id":"a-practical-manual-for-head-enrique-miralda-9798278961222","title":"A Practical Manual for Head of Ecommerce: The most comprehensive guide (600 pages) to leading an ecommerce business from start to finish","description":"\u003cp\u003eThis book is the manual you wish you'd had on day one.\u003c\/p\u003e\u003cp\u003eIt's not an advertising course, a list of tools, or a digital trend guide. It's a clear, direct, and practical guide so you can answer, with sound judgment, the question that truly matters: \u003c\/p\u003e\u003cp\u003e\"What does an Ecommerce Director need to do to ensure the channel sells, generates revenue, and doesn't descend into chaos?\"\u003c\/p\u003e\u003cp\u003eIn these pages you'll find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat to do in your first 90 days to understand the business, the numbers, and the internal landscape without improvising.\u003c\/li\u003e\n\u003cli\u003eHow to go from \"we have a website\" to having a channel with objectives, metrics, and a profit and loss statement.\u003c\/li\u003e\n\u003cli\u003eHow to organize your catalog, prices, promotions, and product descriptions so the website isn't just a pretty showcase, but a functional sales machine.\u003c\/li\u003e\n\u003cli\u003eHow to set up and interpret your dashboard: what to look at each day, each week, each month, and each quarter.\u003c\/li\u003e\n\u003cli\u003eHow to work with marketing, technology, operations, logistics, customer service, and finance without getting caught up in internal conflicts. How to decide which projects to tackle first, which to tackle later, and which to skip (at least for now), so you don't get overwhelmed with requests.\u003c\/li\u003e\n\u003cli\u003eWhat role should marketplaces, omnichannel strategies, AI, personalization, and other trends play, without losing sight of your goals?\u003c\/li\u003e\n\u003cli\u003eHow to become a respected leader, both within and outside your ecommerce team: managing people, culture, expectations, and internal politics.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book is for: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew ecommerce directors who want order and clarity.\u003c\/li\u003e\n\u003cli\u003eOnline channel managers in traditional companies that are accelerating their digital transformation.\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs and business owners who need to stop thinking only as \"website owners\" and start thinking as directors of an entire channel.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith simple language, concrete examples, and actionable checklists, this book guides you from the initial snapshot of your ecommerce business to designing your ideal first year leading the channel.\u003c\/p\u003e\u003cp\u003eIf you feel your ecommerce business could be achieving much more, but you lack a clear framework to guide it, this book is for you. It's not about doing it perfectly.\u003c\/p\u003e\u003cp\u003eIt's about stopping the improvisation and finally starting to run the online channel like the serious business it truly is.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Enrique Miralda\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798278961222\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/16\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 598\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.33d","brand":"Enrique Miralda","offers":[{"title":"Paperback","offer_id":49083885912319,"sku":"9798278961222","price":38.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/a-practical-manual-for-head-enrique-miralda-9798278961222","provider":"WR Book House","version":"1.0","type":"link"}