{"product_id":"a-practioners-guide-to-public-don-w-stacks-9781606491010","title":"A Practioner's Guide to Public Relations Research, Measurement and Evaluation","description":"This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Don W. Stacks\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1606491016\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781606491010\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/06\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.50d","brand":"Don W. Stacks","offers":[{"title":"Paperback","offer_id":43979339956479,"sku":"9781606491010","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4cbd773b-26f3-4ba5-9aa2-e3a8e181a993.jpg?v=1683245042","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-practioners-guide-to-public-don-w-stacks-9781606491010","provider":"WR Book House","version":"1.0","type":"link"}