{"product_id":"a-rough-start-guide-to-prsc-whitley-9781918712094","title":"A Rough Start Guide To Business Models","description":"\u003cp\u003e\u003cstrong\u003eA business idea is not a business model.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA product, app, shop, service, audience, or brand is only the beginning. The real question is how the business makes money, delivers value, keeps customers, carries costs, manages risk, and survives once the first excitement has gone.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Rough Start Guide to Business Models\u003c\/strong\u003e is a practical guide for founders, entrepreneurs, creators, operators, and serious business readers who want to understand the commercial structures behind real companies. It explains more than 50 business models, from direct selling, e-commerce, subscriptions, freemium, marketplaces, licensing, franchising, white label supply, hidden revenue, customer data, luxury, no frills, automation, and platform models through to performance contracts, sensor as a service, crowdfunding, revenue sharing, and experience-led businesses.\u003c\/p\u003e\u003cp\u003eThis book is not about startup slogans or fashionable labels. It is about asking harder questions before committing time, money, and reputation to the wrong structure.\u003c\/p\u003e\u003cp\u003eWho pays? Why do they pay? What does it cost to serve them? Why will they return? What happens when the model grows? What could break it?\u003c\/p\u003e\u003cp\u003eFor anyone trying to build, analyse, fund, operate, or understand a business, this guide offers a clear framework for choosing a model that can survive contact with reality.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Prsc Whitley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1918712093\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781918712094\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rhubarb Bridge Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/18\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 268\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.63d","brand":"Prsc Whitley","offers":[{"title":"Hardcover","offer_id":48852889501951,"sku":"9781918712094","price":39.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/a-rough-start-guide-to-prsc-whitley-9781918712094","provider":"WR Book House","version":"1.0","type":"link"}