{"product_id":"a-simple-path-to-sustainability-fred-m-andreas-9780313382697","title":"A Simple Path to Sustainability: Green Business Strategies for Small and Medium-sized Businesses","description":"\u003cp\u003e\u003cb\u003eWith unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eA Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses\u003c\/i\u003e is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. \u003cp\u003e\u003c\/p\u003eThe studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing\/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fred M. Andreas\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313382697\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313382697\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/03\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.50w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2012\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 06\/01\/2011 pg. 83","brand":"Fred M. Andreas","offers":[{"title":"Hardcover","offer_id":44119580016895,"sku":"9780313382697","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1ce6b831-9e5e-4d55-b470-76f719afc5e3.jpg?v=1687410010","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-simple-path-to-sustainability-fred-m-andreas-9780313382697","provider":"WR Book House","version":"1.0","type":"link"}