{"product_id":"a-story-is-a-deal-will-storr-9780349437231","title":"A Story Is a Deal: How to Use the Science of Storytelling to Lead, Motivate and Persuade","description":"\u003cp\u003e\u003cb\u003eIn this highly anticipated follow-up to the \u003ci\u003eSunday Times\u003c\/i\u003e bestseller \u003ci\u003eThe Science of Storytelling\u003c\/i\u003e, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, \u003ci\u003eA Story is a Deal\u003c\/i\u003e argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. \u003cp\u003e\u003c\/p\u003e With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), \u003ci\u003eA Story is a Deal\u003c\/i\u003e lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Will Storr\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0349437238\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780349437231\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Piatkus\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/11\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Will Storr","offers":[{"title":"Hardcover","offer_id":46571312873727,"sku":"9780349437231","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_72de289a-ad76-456c-8277-f22b309a484d.jpg?v=1738807863","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-story-is-a-deal-will-storr-9780349437231","provider":"WR Book House","version":"1.0","type":"link"}