{"product_id":"a-touch-of-the-madness-lawrence-kasanoff-9781637744239","title":"A Touch of the Madness: How to Be More Innovative in Work and Life . . . by Being a Little Crazy","description":"\u003cb\u003eLegendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks--it paid off for him with blockbusters \u003ci\u003eTerminator 2: Judgment Day\u003c\/i\u003e and\u003ci\u003e Dirty Dancing\u003c\/i\u003e, and other feature films. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eNow, he's sharing behind-the-scenes stories and hard-won wisdom to help creatives thrive in any industry. \u003cp\u003e\u003c\/p\u003eLarry will be the first to tell you that excelling in any creative field requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eA Touch of the Madness\u003c\/i\u003e, Larry uses firsthand memories from working on some of Hollywood's biggest blockbusters, including \u003ci\u003eTerminator 2: Judgment Day\u003c\/i\u003e, \u003ci\u003ePlatoon\u003c\/i\u003e, \u003ci\u003eTrue Lies\u003c\/i\u003e, \u003ci\u003eDirty Dancing\u003c\/i\u003e, and the Mortal Kombat film series, to show you the three principles that form the foundation of a thriving career in any industry: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate a great idea that will excite your audience\u003c\/li\u003e\n\u003cli\u003eAsk as many times (and as many people) as it takes to get a \"yes\"\u003c\/li\u003e\n\u003cli\u003ePlay while you work--don't forget to have fun\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eCompanies and organizations tend to be comfortable with the tried and true. But customers are attracted to what's new, different, and better. To be innovative, you have to be a little crazy. \u003ci\u003eA Touch of the Madness\u003c\/i\u003e will help you embrace your wildest creative impulses and live your dreams--without anyone holding you back.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lawrence Kasanoff\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637744234\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637744239\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Benbella Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/12\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 5.98w x 0.71d","brand":"Lawrence Kasanoff","offers":[{"title":"Hardcover","offer_id":44181213544703,"sku":"9781637744239","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_51b455df-a7fa-4968-9c97-eadee435f231.jpg?v=1690259189","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-touch-of-the-madness-lawrence-kasanoff-9781637744239","provider":"WR Book House","version":"1.0","type":"link"}