{"product_id":"a-trillion-tips-for-stronger-richard-lehmann-9781983956065","title":"A Trillion Tips for Stronger Brands: How to manage, renew or transform your company's identity","description":"\u003cp\u003eMany \u003cb\u003ebusiness owners\u003c\/b\u003e, \u003cb\u003emarketing directors\u003c\/b\u003e and \u003cb\u003ebrand managers\u003c\/b\u003e haven't gone through the branding and design processes often enough to have gained experience managing branding and graphic design projects or creative professionals. This book, in short easy-to-digest articles, explains the full scope of processes and scenarios involved in branding, logo design and graphic design. It will help you quickly understand what's involved, what questions to ask, and how to work with creative professionals so you achieve a better end result and a \u003cb\u003estronger brand\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eThe book is divided into sections spanning branding, graphic design, and marketing. The topics covered common issues and challenges when going through or about to embark on branding initiatives or graphic design management. Many full-color visual examples. Here are a few of the great topics: \u003c\/p\u003e\u003cp\u003e- What Should You Include when Creating a Branding RFP?\u003c\/p\u003e\u003cp\u003e- 4 Common Branding Mistakes Small and Medium Businesses Make and How to Fix Them\u003c\/p\u003e\u003cp\u003e- 4 Rebranding Concerns and How to Overcome Them\u003c\/p\u003e\u003cp\u003e- 6 Steps to Becoming a Great Graphic Design Client\u003c\/p\u003e\u003cp\u003e- How to Share Constructive Feedback with Your Graphic Designer\u003c\/p\u003e\u003cp\u003e- 5 Things That Affect the Cost of a Logo Design\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book is a resource to help you make informed decisions about your brand and how to help it achieve success and become more profitable.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Lehmann, Lou Leonardis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1983956066\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781983956065\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/17\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.37d","brand":"Richard Lehmann","offers":[{"title":"Paperback","offer_id":44522651844863,"sku":"9781983956065","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_edef1076-034a-49da-bc28-bf70108a4e27.jpg?v=1700158371","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-trillion-tips-for-stronger-richard-lehmann-9781983956065","provider":"WR Book House","version":"1.0","type":"link"}