{"product_id":"a-true-survival-guide-for-michael-ruffino-9780595472413","title":"A True Survival Guide for Small Businesses: A No-Nonsense Approach to Successful Retailing","description":"\u003ci\u003eA True Survival Guide for Small Businesses\u003c\/i\u003e is a valuable resource for any retail entrepreneur who wants to learn how to successfully market and sell his or her business. Michael Ruffino has over twenty years of experience in retailing both as an employee and as a storeowner and presents essential marketing tools for new business owners in a practical and straightforward style. He provides twelve easy ways to advertise either inexpensively or for free, a thorough explanation of salesmanship that will help owners receive the most from floor traffic, and a simple way to look at forecasting and budgeting that avoids a heavy debt burden. Ruffino coaches entrepreneurs on the essential skills and planning needed to implement a strategy for success. Learn how to:  \u003cul\u003e\n\u003cli\u003eAnticipate and understand the challenges that lie ahead \u003c\/li\u003e\n\u003cli\u003eBecome part of the community \u003c\/li\u003e\n\u003cli\u003eCreate S.M.A.R.T. goals \u003c\/li\u003e\n\u003cli\u003eIncrease your skill set for better sales \u003c\/li\u003e\n\u003cli\u003eAnalyze return on investment for every advertising dollar spent \u003c\/li\u003e\n\u003cli\u003eDeal with setbacks\u003c\/li\u003e\n\u003c\/ul\u003e This guidebook will help business owners develop a unique footprint and culture through creative store management and innovative marketing that can be translated into practical goals for businesses for years to come.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Ruffino\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0595472419\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595472413\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/07\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 96\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.23d","brand":"Michael Ruffino","offers":[{"title":"Paperback","offer_id":48621760807167,"sku":"9780595472413","price":12.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/a-true-survival-guide-for-michael-ruffino-9780595472413","provider":"WR Book House","version":"1.0","type":"link"}