{"product_id":"a-whack-on-the-side-roger-von-oech-9781538759417","title":"A Whack on the Side of the Head: How You Can Be More Creative","description":"\u003cb\u003eThe hugely bestselling creativity classic with \"lasting appeal,\" \u003ci\u003eA Whack on the Side of the Head\u003c\/i\u003e is now available in an updated and revised edition, inspiring readers to unlock their creative thinking with thought-provoking examples, famous historical anecdotes, mind-bending puzzles, and so much more (\u003ci\u003eNew York Times\u003c\/i\u003e)!\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e For more than four decades, \u003ci\u003eA Whack on the Side of the Head\u003c\/i\u003e has been a consistent leader in stimulating creativity and innovation. Translated into over twenty languages, Roger von Oech's bestselling classic is back--and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation. \u003cul\u003e\n\u003cli\u003e Learn how to overcome the ten biggest mental locks and unleash your full creative potential. \u003c\/li\u003e\n\u003cli\u003e Use the four roles of the creative process--Explorer, Artist, Judge, and Warrior--to generate and apply new ideas. \u003c\/li\u003e\n\u003cli\u003e Exploit the power of discontinuity, constraints, and \"playing the Wise Fool\" to find the \"second right answer\"! \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roger Von Oech\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538759411\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538759417\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grand Central Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/07\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.50w x 1.10d","brand":"Roger Von Oech","offers":[{"title":"Paperback","offer_id":44860679815423,"sku":"9781538759417","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ef734569-2bd7-465e-b28a-2cfbff288ecf.jpg?v=1709136617","url":"https:\/\/www.whiterainbookhouse.com\/products\/a-whack-on-the-side-roger-von-oech-9781538759417","provider":"WR Book House","version":"1.0","type":"link"}