{"product_id":"aaker-on-branding-david-aaker-9781614488705","title":"Aaker on Branding: 20 Principles That Drive Success","description":"\u003ci\u003eAaker on Branding\u003c\/i\u003e provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it provides a story arc about creating a strong brand that involves understanding that brands are assets, creating a compelling brand vision, bringing the brand to life in the marketplace, maintaining its relevance over time, and managing the brand team to create clarity, synergy, and leverage. The book provides a vehicle for a marketing professional to learn or review the issues, problems, and solutions of branding in a compact form.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Aaker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1614488703\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781614488705\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"David Aaker","offers":[{"title":"Hardcover","offer_id":44042403676415,"sku":"9781614488705","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c862edb2-acdd-4f67-8dd6-d25905af64ee.jpg?v=1684961313","url":"https:\/\/www.whiterainbookhouse.com\/products\/aaker-on-branding-david-aaker-9781614488705","provider":"WR Book House","version":"1.0","type":"link"}