{"product_id":"absolute-essentials-of-digital-marketing-alan-charlesworth-9780367859206","title":"Absolute Essentials of Digital Marketing","description":"\u003cp\u003eThis short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.\u003c\/p\u003e \u003cp\u003eThe author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.\u003c\/p\u003e \u003cp\u003ePresented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing.\u003c\/p\u003e \u003cp\u003ePedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alan Charlesworth\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367859203\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367859206\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/25\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 102\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.40w x 0.20d","brand":"Alan Charlesworth","offers":[{"title":"Hardcover","offer_id":43942930317567,"sku":"9780367859206","price":64.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_7b7e8ffe-0e59-488e-b0eb-2c7e2f3e8aba.jpg?v=1681495196","url":"https:\/\/www.whiterainbookhouse.com\/products\/absolute-essentials-of-digital-marketing-alan-charlesworth-9780367859206","provider":"WR Book House","version":"1.0","type":"link"}