{"product_id":"absolute-essentials-of-social-marketing-jeff-french-9781041193050","title":"Absolute Essentials of Social Marketing","description":"\u003cp\u003e\u003cem\u003eAbsolute Essentials of Social Marketing\u003c\/em\u003e provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.\u003c\/p\u003e\u003cp\u003eReaders will gain practical knowledge of how to develop, implement and evaluate effective social change programmes through this concise guide. It delivers these benefits through a structured six chapter approach covering essential concepts, behavioural strategies, planning methodologies, evaluation techniques and organisational integration, with practical tools and real-world case studies from diverse global settings.\u003c\/p\u003e\u003cp\u003eThis book serves both students studying various courses with modules on influencing behaviour for social good and professionals in government agencies, NGOs and for-profit organisations interested in creating social value.\u003c\/p\u003e\u003cp\u003eThis book is supported by case studies, the STELa toolkit with over 30 planning tools, links to key readings and connections to training provided by the International Social Marketing Association.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeff French\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 104119305X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781041193050\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/10\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 74\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.25d","brand":"Jeff French","offers":[{"title":"Hardcover","offer_id":49097293889791,"sku":"9781041193050","price":89.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/absolute-essentials-of-social-marketing-jeff-french-9781041193050","provider":"WR Book House","version":"1.0","type":"link"}